Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a vital component of any successful website. By utilizing relevant keyword-rich content and providing useful links to and from the site, search engines such as Google™ will produce your site more often as a reliable source for information. WebSite Beacon is a firm believer in using what is termed “white hat” SEO, which involves using keywords and descriptions that will be more likely to return search results, but do not in any way involve deception or cater more to search engines than to the actual customers. White hat SEO is an important part of an overall good website design, and the writers of WebSite Beacon are committed to implementing it into your website to the very best of our abilities.


Content Management
In order to create and maintain a well-organized website with easily editable content, WebSite Beacon utilizes the Content Management System (CMS) approach. Using a Web CMS makes it possible for you, the customer, to easily and readily update information on your site without needing to know the complex programming that might go into the webpage. A Web CMS is ideal for announcement schedules, calendars, price updates, and course offerings. Additionally, we can help set up file systems to store your web content into an easy to access text document. We will also make file sharing and workflow delegation possible through a database and file server that we create and manage, making communication within the company as simple and user-friendly as possible.


eCommerce
Thanks to the growth in the Internet’s global popularity and necessity, eCommerce has become one of the most efficient and effective industries in recent years. WebSite Beacon specializes in developing online stores for these up and coming eCommerce businesses. In addition to creating the company’s CMS, we will set up the online catalogs and order forms, develop member accounts, and connect you to payment services such as PayPal™. After your store is setup and ready, we can also help by sending out announcements about sales and coupons, managing price lists, changing the online inventory, and editing the site to reflect holiday specials and updates. We will gladly negotiate a maintenance and service contract to ensure this is accomplished or we can develop a GUI so that you can do all of these updates yourself.